Reach for Startups · a wealth and tax offering by GoReach
A wealth team
for your team.
Give every employee Reacher, an AI wealth companion on WhatsApp, and a private session with a Reach Expert for their money and taxes. You add the names. We take it from there.
Trusted by teams at


A benefit people actually use.
Insurance gets forgotten. Money and tax questions come up every month. Reach for Startups answers them, privately, on the app your team already lives in.
Bonus just hit. ₹1.2L. Where should it go?
Nice. Your emergency fund covers 2 of the 6 months you wanted. Want to top that up first, then look at the rest?
Yes, show me
Your session with a Reach Expert
30 minutes, just you
We'll cover
- Where your salary goes each month
- An emergency fund that fits
- Your first goal, and a plan for it
Linked via MF Central
₹4,82,310
+₹61,940 all time
- Flexi cap46%
- Large cap index28%
- Liquid16%
- ELSS10%
Two funds hold 40% of the same stocks.
Start a SIP
Nifty 50 Index Fund
₹5,000/month
Enter the OTP sent to your phone to approve
10min
to launch
Type in a few names or drop in an Excel sheet. That's the setup.
0
integrations
No payroll changes, no HRMS connector, no IT ticket.
100%
private
You see that it's working. Your team's money stays theirs.
Three steps. One afternoon.
Your portal lives at teams.goreach.finance. Sign in, add your people, and watch it land.
- 01
We set up your login
GoReach creates your HR account. Sign in, pick your own password, and you're in.
hr@yourcompany.com••••••••••Sign in - 02
Add your team
Name, phone and personal email, one at a time or from one Excel file. Then pick a ready-made email from the gallery to introduce Reach for Startups.
team-october.xlsx128 people ready to add - 03
Watch it land
See who's joined and whether they're loving it. Expert sessions and investing show up as totals, never as names.
Private by design
You'll know it's working.
Never what anyone has.
- Everyone you've addedNames, numbers and emails you uploaded
- Who has joinedSo you know who to nudge
- How many spoke to a Reach ExpertA total, never a name
- How many are investingA total, never an amount
- Whether they're loving itYour team NPS, never who said what
- How much anyone investsAmounts aren't even stored in your portal
- Funds, holdings or returnsPortfolios stay between them and GoReach
- Who spoke to a Reach ExpertOnly the total, and only once it's 5 or more
- Conversations and survey answersNothing said to Reacher, a Reach Expert or in a survey is passed back
- Goals, loans or salaryNever asked of you, never passed back
In their words.
What HR leaders say after the first month.
“It took one Excel upload. Within two weeks half the team had joined, and nobody asked me a single question about their money. That's the point.”
“Our engineers wanted help with money, not another webinar. Reach for Startups gave them someone to ask at 11pm.”
“The privacy model is what got it past our founders. We see the uptake. We never see the portfolios.”
Questions,
answered.
How do employees join?
They sign up on GoReach with the phone number you added. That number is how we match them to your team, so use the one they use on WhatsApp.
Can we see what someone invested?
No. Your portal never receives amounts, funds or holdings, and never shows who has invested. You see how many people are investing, as a total.
What is the team NPS?
GoReach asks your people one question: how likely are they to recommend Reach for Startups to a colleague, from 0 to 10. Your score is the share who answer 9 or 10, minus the share who answer 0 to 6. It tells you whether your team is loving it, without telling you who said what.
Can we send emails to our team from the portal?
Yes. Pick a ready-made piece from the content gallery, like a welcome note or a guide to emergency funds, choose who gets it, and GoReach sends it to their personal email.
Why does a count say "fewer than 5"?
Small totals can point at a person. Expert sessions, investing and your team NPS stay hidden until at least five people are in that group.
What happens when someone leaves?
Remove them from your list. Their GoReach account stays theirs, and you stop seeing them in your numbers.
What do you do with the employee details we upload?
We use them to invite your people and to match sign-ups to your team. Nothing else, and never for marketing to anyone outside your list.